Arts, Music & Culture

Galway International Arts Festival is one of Ireland's leading cultural events. Every July since 1978 it has filled the streets, theatres, galleries and Big Top of Galway with world-class theatre, music, visual art, dance, opera, comedy and street spectacle. In 2026, attendance was nearly 500,000.

Braeden Riehl of Transmission Room has led GIAF's content for multiple years, first as Digital Marketing Executive and then as Head of Content Creation. A festival of this scale requires constant coverage across dozens of venues and events over two weeks, with content being made quickly without losing the quality the GIAF name stands for. In collaboration with Braeden from Transmission Room GIAF's digital presence has grown into a consistent, high-end visual identity that matches the calibre of the art on its stages and the once in a lifetime experience only the west of Ireland can provide.

A great music video does more than look good. It connects artists and audiences in a more intimate manner, and helps artists shout their message to the world in an entirely new format. Braeden Riehl of Transmission Room has made music videos for artists across a wide range of genres, from pop punk to rock and country, and each one is built around the story the artist wants to tell.

On every project, Braeden has taken whatever role the video needed, from a one-man crew to director/DOP and more. From pre-production, to shoot day, to post-production, the goal never changes: a high-end result that stays true to the artist's vision, made with modern filmmaking techniques that keep audiences watching from the first frame to the last.

Artists who have trusted Transmission Room with their vision include Edmonton pop punk band Calling All Captains, Canadian-American rock and country band Daring Greatly and many more.